Coach Mum / Dad
Coach Mum / Dad is a structured, one-to-one coaching engagement for parents or those guiding the long-term development of a tennis player.
All coaching, review and direction is provided personally by AJ throughout.
The work focuses on decision-making, technical clarity, tactical direction, and competitive understanding, ensuring the right priorities are addressed at the right time.
This is not a generic online coaching membership site. The work is directed around the individual player and their stage of development. It is designed to remove confusion, prevent mis-sequencing, and provide clear direction over a defined three-month period, with the option to continue with ongoing strategic guidance.
Families begin with an initial call and structured onboarding to establish clear direction from the outset.
How the Engagement Works
The engagement runs over a three-month period and is structured around regular scheduled sessions.
Each session follows a clear structure. Sessions typically involve targeted review of recent training or match footage, live analysis and clarification, and the use of on-screen drawing or demonstration where helpful.
Sessions conclude with clear priorities for the coming period, including specific areas of focus and, where appropriate, practical activities or game-based scenarios designed to transfer into competition.
Guidance is provided at the strategic level. On-court delivery is carried out by those responsible for the player’s daily training under that direction.
Some players require foundational mechanical correction. Others progress quickly into movement efficiency, tactical structure, or competitive decision-making. The work begins where it should for the individual, not where a generic program starts.
Who It Is Designed For
Coach Mum / Dad is designed for families guiding a junior or emerging player at any competitive level, including nationally developing juniors, internationally competitive juniors, collegiate players, and professional players at early or established stages.
The engagement is intended for parents or those directly responsible for the players development who are seeking structured, ongoing direction rather than ad-hoc advice or one-off opinions.
Families comfortable engaging remotely via structured live video sessions.
Who It Is Not Designed For
Coach Mum / Dad is not designed for families seeking casual advice, informal support, or short-term opinions without structure.
The engagement assumes an ongoing working relationship across the three-month period, including scheduled sessions and the ability to raise questions within the agreed framework.
It is not designed for those unable to engage consistently with the process over the full three month period.
The Role of the Parent / Accountable Adult
This engagement requires one accountable adult to act as the implementation lead for the player’s development.
In most cases this is a parent. In some cases, it may be an adult sibling, hitting partner, tournament support person, or a local coach working closely with the player.
What matters is clarity, responsibility, and execution — not the title of the role.
What Makes This Engagement Different
Many players stagnate not because of a lack of effort, but because they are working on the wrong things, in the wrong order.
This engagement is built on precise diagnosis and correct sequencing across mechanics, movement, tactics, and competitive behaviour. Priorities are set deliberately, not reactively.
The focus is on work that is realistic, match-relevant, and sustainable — rather than attention-driven drills or generic instruction.
Engagement Terms
Duration: Three months (with option to continue)
Intake size: Limited (12 worldwide)
Engagement type: Application-based
Program fee: AUD $9,000.